For example, you can run a Promoted Tweets on Twitter, Sponsored Stories on Facebook, and an AdWords campaign on Google all with the goal of driving visitors to download a new whitepaper guide on your website.
In an online statement, Twitter said it has widened reporting on user engagement with Promoted Tweets – the sponsored tweets that appear at the top of its news feed – to include not just paid media but also earned media, or those that are...
Twitter has tweaked the way it deals with advertising, enabling promoted tweets to be placed in users' timelines based on recently used keywords. Ads won't be shown more frequently in timelines and and users can still dismiss promoted tweets they...
Campaign options such as Twitter Promoted Tweets and Facebook Sponsored Stories will lead to advertisers rethinking their campaign strategies, according to the study. The frequent use of Facebook and Twitter on mobile devices will lead the sector...
Promoted Tweets translate to higher brand favorability and purchase intent. Day 2 of SES New York started off with a keynote by Joel Lunenfeld, Vice President of Global Brand Strategy from Twitter. He went beyond talking about social being the...
In addition to targeting by device or platform, brands can direct their promoted tweets to users based on gender, interests they share with others (similar to Facebook's lookalike audience targeting), or 350 specific interest categories.
Here's a blogger who was apparently paying attention, because as of March 18, she incorporated the #ad tag into her tweets. Those 140 characters on Twitter just had another nibble taken out of them. If a product or service promoted online is...
You can see the two campaign tweets on Twitter here and here. There are several different services such as TwitPic or yfrog but check number of characters it shortenes tweets to – it can range from 19 to 30 characters.
Are the locations that you are targeting aligning with the Tweets and content you are prompting? Advertising on Twitter can be a great opportunity to drive online sales. I know that I won’t be targeting mobile devices for any of my Twitter...
Some of the best promotional efforts on Twitter will come about through influential people who follow you or see your tweets, and if you've never interacted with them or anyone else, they may be less likely to help you out.
Twitter Partners with Komli Media to Expand Promoted Tweets to Asia Over 2.6 million businesses have LinkedIn Company Pages, which now offer increased visibility for Products, Services and Careers. It’s a more robust platform for companies and...
With the aim of increasing the understanding of how Twitter's products such as promoted tweets, promoted accounts and promoted trends can be of benefit to brands, it will roll out education and training programs for agencies and large advertisers...
Bring your questions about Promoted Tweets to the SES Chicago Leveraging Twitter on Thursday at 10:45am. Personally, I don’t find promoted tweets offensive, though I’ve heard whispers (and the odd shout) to the contrary.
As of now, Twitter doesn't provide the number of people who have been exposed to your tweets. This will allow you to go back to those posts and tweets and pull performance related metrics for each of them and then tie that data in with the related...
Twitter is reportedly testing new “Like” or “Star” options in place of “Favorite” for tweets. Do you have a guess as to why Twitter might be tweaking the social endorsement label for tweets? They have Promoted Tweets, but this could be a step...
Specifically, Google, Bing, Yandex and others will now have access to Twitter’s search results pages, which display Promoted Tweets where available. Twitter had provided access to real-time tweets until the deal ended in July 2011.
Through Promoted Accounts and Promoted Tweets, you can reach more users, expose them to your great content, and bring them into your community. After seeing stagnant growth in the size of their online community, Twitter Promoted Account and...
Bonobos recently held a 24-hour sale on Twitter with a series of Promoted Tweets that were sent to its followers and similar users, resulting in a 1 to 3 percent average engagement rate. While those results mirror the average level of engagement...
Promoted Tweets are opportunities for you to have your tweet show at the top of a relevant search on Twitter. The same goes with Twitter, Pinterest or other social media/networking sites. Twitter A promoted trend shows in the list of Trending...
Twitter has announced an advertising tool that will allow companies to target tweets at specific users. Today we're introducing targeted Tweets, an enhancement that enables brands to reach specific audiences on Twitter without first sending a Tweet...
