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  1. Hedge funds ‘cannot be too paranoid' on reputational risk

    Only by understanding your own digital footprint and the footprints of those closest to you is it possible to regain control of your public profile. Clients are often amazed at what digital privacy investigations uncover, which in many cases reveal...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    And then surely if you’ve written 34 posts on a site, that looks more natural than if you’ve only written one or two - it’s building real authorship, not a guest profile. If content is placed on a big publisher first as an exclusive, they should be...

  3. How to Create a Social Media Friendly Landing Page

    Consider using a social sign up button that will fill in all the basic info from a mobile user's social profile. Each social channel, whether it's Facebook, Tumblr, Pinterest, Twitter, or Google+, has it's own language and code of conduct.

  4. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If you aren't likely to follow an account that still has the generic Twitter egg for a profile picture, you shouldn't follow an account that still has the generic G+ silhouette. Also, like Twitter, every follower counts, whether it's another brand...