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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    One Thursday, British Outfitters' Twitter account started to light up. At her desk she saw close to 150 new emails and thousands of tweets pouring into British Outfitters' Twitter channel. All ad campaigns were immediately paused, and budgets were...

  2. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Agarwal's altruism wasn't for naught; Barby wrote an article that sprinkled several personal thank yous to Agarwal, linked to Agarwal's business, twitter, and the tool he created, and even donated $80 to Agarwal's site, which Agarwal in turn spent...

  3. SEO Basics: 8 Essentials When Optimizing Your Site

    Twitter Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and makes the cake. Consistent Domains: If you type in www.example.com...

  4. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    You're forced to create content specific to them.characters of text for Twitter. It's Twitter.com/brand or Facebook.com/brand instead of Brand.com Social media sites and blogs account for 23 percent of all time spent online.percent of consumers...