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  1. Native Advertising for Small Business: The Missing Link?

    As its name implies, promoted posts is a paid service option on social media platforms like Facebook and Twitter that promotes your content. By using promoted posts on Twitter and Facebook or content discovery platforms like Outbrain and Taboola...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    Not as a make-up for doing something wrong, but as a random act of kindness just to make their day and acknowledge them for whatever you can think of, like being your 10,000th Twitter follower or being the 10th customer to order a certain cup of...

  3. 5 Takeaways From the World Cup for Global Search Marketers

    Take advantage of the opportunity to be involved and active on social media, whether it's Twitter, Facebook, Google+, or whatever you prefer. pic.twitter.com/qaknvITdGy Are you going to use multi-lingual Twitter handles and are they registered and...

  4. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Also, like Twitter, every follower counts, whether it's another brand or a person. Much like Twitter, Google+ makes little distinction between a business entity and a person on the network. If you aren't likely to follow an account that still has...