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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Take advantage of the opportunity to be involved and active on social media, whether it's Twitter, Facebook, Google+, or whatever you prefer. Are you going to use multi-lingual Twitter handles and are they registered and managed by the right people?

  2. So... You Think SEO Has Changed?

    A number of other social channels, like YouTube, Twitter, and many more, have required SEO alignment for a long time now. But content marketing is costly, time consuming, requires a vision for your business as well as your marketing plan, and needs...

  3. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    After all, we don't own our Twitter followers. That's according to Joe Pulizzi, who is one of the leading thought leaders behind the content marketing and social media movement. An integral part of the integrated digital marketing mix is getting...

  4. How Vine Has Changed the Video Landscape in Just 12 Months

    But this understates Vine's actual reach because after instantly posting videos on Vine.co, most users then share their Vines to Twitter and Facebook. This makes sense as more brands invest in supplementing their Vine launches with paid media...

  5. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    One Thursday, British Outfitters' Twitter account started to light up. At her desk she saw close to 150 new emails and thousands of tweets pouring into British Outfitters' Twitter channel. All ad campaigns were immediately paused, and budgets were...

  6. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Agarwal's altruism wasn't for naught; Barby wrote an article that sprinkled several personal thank yous to Agarwal, linked to Agarwal's business, twitter, and the tool he created, and even donated $80 to Agarwal's site, which Agarwal in turn spent...