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  1. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Facebook signals rank number one, followed by Google+, Twitter, and Pinterest, Searchmetrics says. The study, which is focused solely on Google results, found high-quality, relevant content ranks better on average and also that the well-optimized...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    Not as a make-up for doing something wrong, but as a random act of kindness just to make their day and acknowledge them for whatever you can think of, like being your 10,000th Twitter follower or being the 10th customer to order a certain cup of...

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Number of Facebook fans/Twitter followers (measured against engagement levels) Did the piece perform strongly in one or two areas (G+, Twitter, comments) but not in any others? Look to run social promotion campaigns, use social advertising on...

  4. Google Informs Webmasters of Faulty Redirects for Mobile Users

    Google sent an email telling a site to stop redirecting its mobile users to the home page pic.twitter.com/DSUn5hA9h4 This is what happens, for example, when a desktop site redirects smartphone users to the mobile site’s home page, no matter what...

  5. How to Solicit Feedback from Prospects and Customers

    If we're less lucky, our dissatisfied customers broadcast them publicly via Twitter, our Facebook fan page or on their own blogs. With the rare exception of branding campaigns, I almost always want to take the searcher from the ad to a landing or...

  6. How to Create a Social Media Friendly Landing Page

    Each social channel, whether it's Facebook, Tumblr, Pinterest, Twitter, or Google+, has it's own language and code of conduct. The desktop versions of Facebook and Twitter have a very similar look and feel, you may find that copy variations that...

  7. 5 Takeaways From the World Cup for Global Search Marketers

    pic.twitter.com/qaknvITdGy Are you going to use multi-lingual Twitter handles and are they registered and managed by the right people? One Twitter user tweeted, "Difference between Tim Howard and Jesus – Jesus had 11 guys he could trust.