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  1. Native Advertising for Small Business: The Missing Link?

    By using promoted posts on Twitter and Facebook or content discovery platforms like Outbrain and Taboola, small businesses can increase the reach and the value of their content marketing. As its name implies, promoted posts is a paid service option...

  2. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Facebook signals rank number one, followed by Google+, Twitter, and Pinterest, Searchmetrics says. The study, which is focused solely on Google results, found high-quality, relevant content ranks better on average and also that the well-optimized...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    Not as a make-up for doing something wrong, but as a random act of kindness just to make their day and acknowledge them for whatever you can think of, like being your 10,000th Twitter follower or being the 10th customer to order a certain cup of...

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Number of Facebook fans/Twitter followers (measured against engagement levels) Did the piece perform strongly in one or two areas (G+, Twitter, comments) but not in any others? Look to run social promotion campaigns, use social advertising on...

  5. Google Informs Webmasters of Faulty Redirects for Mobile Users

    Google sent an email telling a site to stop redirecting its mobile users to the home page pic.twitter.com/DSUn5hA9h4 This is what happens, for example, when a desktop site redirects smartphone users to the mobile site’s home page, no matter what...

  6. How to Solicit Feedback from Prospects and Customers

    If we're less lucky, our dissatisfied customers broadcast them publicly via Twitter, our Facebook fan page or on their own blogs. With the rare exception of branding campaigns, I almost always want to take the searcher from the ad to a landing or...