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Twitter Mobile Promoted Tweets

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  1. Social Media Monetization in a 'Mobile First' World

    Facebook and Twitter, both mature, publicly traded companies with well-established revenue streams, have been the pace-setters in social by effectively monetizing their respective native ad units, Sponsored Stories for Facebook and Promoted Tweets...

  2. 5 Social Media Advertising Trends to Watch for in 2014

    Then came Twitter and the promoted tweets for timelines – an ad that fit seamlessly into the organic construct of the social experience. Previously I wrote about what that meant for Twitter Ads. Now that Twitter is beholden to shareholders, expect...

  3. Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]

    Campaign options such as Twitter Promoted Tweets and Facebook Sponsored Stories will lead to advertisers rethinking their campaign strategies, according to the study. The frequent use of Facebook and Twitter on mobile devices will lead the sector...

  4. Optimizing Second Screen Engagement: Lessons for Brands From Twitter

    Promoted Tweets translate to higher brand favorability and purchase intent. Today, Twitter users are still very mobile. He started off discussing mobile and how Twitter users are more engaged when they use their mobile devices.

  5. New Targeting & Tools for Small Advertisers on Twitter

    In addition to targeting by device or platform, brands can direct their promoted tweets to users based on gender, interests they share with others (similar to Facebook's lookalike audience targeting), or 350 specific interest categories.

  6. Twitter Ads: Are You Wasting Money on Mobile?

    Are the locations that you are targeting aligning with the Tweets and content you are prompting? I know that I won’t be targeting mobile devices for any of my Twitter advertising campaigns because I can get a better cost per lead by targeting...