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  1. Green is the colour of choice for BNP Paribas in France

    On Twitter, BNPP started the ‘Fil des experts' thread, searchable via the hashtag #FDEbourse, where six financial specialists tweet advice on investing and market news. A leader in the listed space, BNPP introduced new ways this year to reach its...

  2. Writing Your Way to the Top of Search and Social Results

    This can turn your quality content into search- and social-friendly content that can be better found in search, whether that searcher is performing a Google search or a Twitter search. To gain more retweets on Twitter use the words "Free," "Retweet...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    Not as a make-up for doing something wrong, but as a random act of kindness just to make their day and acknowledge them for whatever you can think of, like being your 10,000th Twitter follower or being the 10th customer to order a certain cup of...

  4. How to Create a Social Media Friendly Landing Page

    Each social channel, whether it's Facebook, Tumblr, Pinterest, Twitter, or Google+, has it's own language and code of conduct. The desktop versions of Facebook and Twitter have a very similar look and feel, you may find that copy variations that...