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  1. Social Customer Service Secrets to Avoid Negative Search Results

    Not as a make-up for doing something wrong, but as a random act of kindness just to make their day and acknowledge them for whatever you can think of, like being your 10,000th Twitter follower or being the 10th customer to order a certain cup of...

  2. How to Create a Social Media Friendly Landing Page

    Each social channel, whether it's Facebook, Tumblr, Pinterest, Twitter, or Google+, has it's own language and code of conduct. The desktop versions of Facebook and Twitter have a very similar look and feel, you may find that copy variations that...

  3. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    When it comes to sharing content on Twitter, SEMs preferred their desktop tools over mobile. In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail looked at 521 U.S.search marketers (SEMs) on Twitter to...

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Twitter? Mobile Capabilities How will our pages be optimized for a mobile experience? Will the pages show up in mobile search results? Is the locator optimized for a mobile experience? Performing well in local search depends on many different...