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  1. What Google Analytics New Social Reports Offer & What They Can’t

    They say that content is king in social media and in SEO, and it so happens one of my most popular recent posts is on the subject of Big Data. For example, Twitter and Facebook are termed networks while HootSuite, which is a tool, and WordPress...

  2. Social TV Grows Up: Communities and Advertisers Flock

    These aren’t small brands; we’re talking Burger King, iTunes, Best Buy, CVS, and Starbucks. Actions aren’t shared with Facebook or Twitter unless users specifically take the “Recommend” action, so users don’t have to worry about sharing their bad...

  3. How to Avoid Targeting Paid Search to the Masses in 6 Steps

    Content is King Whether your brand is on Twitter or Facebook, the easiest way to relate to your targeted consumer is by interacting with them on their favorite social media networking sites. However, in paid search, this approach is much harder to...