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  1. Native Advertising for Small Business: The Missing Link?

    Content is still king, after all, and its reign doesn’t seem to be ending anytime soon. By using promoted posts on Twitter and Facebook or content discovery platforms like Outbrain and Taboola, small businesses can increase the reach and the value...

  2. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Facebook signals rank number one, followed by Google+, Twitter, and Pinterest, Searchmetrics says. The study, which is focused solely on Google results, found high-quality, relevant content ranks better on average and also that the well-optimized...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    Yes we know…content is king. And change it to: Content is king only when your customer says it is. Not as a make-up for doing something wrong, but as a random act of kindness just to make their day and acknowledge them for whatever you can think of...

  4. Combining Social & Content to Earn Visibility & Earn $$$

    Everhart started by stating that while we know that "content is king," it's a phrase that's been used to death and has lost meaning. Advanced Twitter search What's the right strategic framework for identifying content opportunities that can enable...

  5. 26 Free Must-Have Tools for PPC Success

    When it comes to free tools, Google is king. Special thanks to Aaron Levy, Andrew Bethel, Arianne Donoghue, Ben Nusekabel, David Szetela (twitter.com/Szetela), Larry Kim, Leo Sussan, Lisa Sanner, Mark Kennedy, Martin Roettgerding, Matt Umbro, Matt...