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  1. Social Customer Service Secrets to Avoid Negative Search Results

    Sometimes a reminder to feed the fish before you leave is the best-selling technique versus "we’re having a 20 percent sale of excursion trips promotion. Not as a make-up for doing something wrong, but as a random act of kindness just to make their...

  2. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    Recently, Twitter began tinkering with the feed by featuring content that users didn’t sign up for, and, according to reports, reactions were mixed. For the uninitiated, this new function would surface favorite tweets from accounts a user follows...

  3. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    As you go through this process, don't forget to engage with the new content you're surfacing in your home feed. Also, like Twitter, every follower counts, whether it's another brand or a person. Much like Twitter, Google+ makes little distinction...

  4. 26 Free Must-Have Tools for PPC Success

    Use FTP to send your merchant feed to Google automatically. Special thanks to Aaron Levy, Andrew Bethel, Arianne Donoghue, Ben Nusekabel, David Szetela (twitter.com/Szetela), Larry Kim, Leo Sussan, Lisa Sanner, Mark Kennedy, Martin Roettgerding...