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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Twitter? Does [VENDOR NAME] offer integration with Facebook? How do we approve content updates from regional or local users? Listing Management Which data aggregators does [VENDOR NAME] partner with? How frequently does [VENDOR NAME] push data for...

  2. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    During #SB48, ads included more hashtags than any other social signal including Twitter handles and Facebook account names. In the minutes following the ad, the Esurance Twitter account added more than 40,000 followers, more than doubling its...

  3. 5 Social Media Advertising Trends to Watch for in 2014

    In short, using Facebook's IPO and subsequent development boom as an example, it is safe to assume we should expect big things from Twitter. Previously I wrote about what that meant for Twitter Ads. Now that Twitter is beholden to shareholders...

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    First we saw the rise of mega platforms like Facebook and Twitter. It has been an incredibly eventful year in terms of updates from Google. Google's updates are likely to increasingly rely on social signals as active human curation of good content.