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  1. How to Optimize Your Content Strategy With Social Listening

    Due to the very broad nature of yoga, many people on Twitter are talking about products, working out, fitness and even some things that may not be related to your business. We also can see that a significant portion of the conversation is happening...

  2. 5 Social Media Advertising Trends to Watch for in 2014

    In short, using Facebook's IPO and subsequent development boom as an example, it is safe to assume we should expect big things from Twitter. Then came Twitter and the promoted tweets for timelines – an ad that fit seamlessly into the organic...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    First we saw the rise of mega platforms like Facebook and Twitter. Are we active on the social networks that matter to the search engines? Google's updates are likely to increasingly rely on social signals as active human curation of good content.