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  1. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Twitter also offers ways to target app installs via its App Card (not currently a paid ad format). Its acquisition of mobile ad exchange, MoPub, certainly added to the company's push for mobile, and soon after, Twitter announced updates to its ad...

  2. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    There has been much speculation and misinformation in recent years about whether social signals from Facebook and Twitter factor into Google search algorithm, and if so, how much. Facebook and Twitter pages are treated like any other pages in our...