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  1. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user-generated media in organic search results. As social media emerged, and Facebook, Twitter, LinkedIn and Pinterest...

  2. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    Google+ is boasting 359 million active users making it the second largest social network in between the #1 Facebook and #3 Twitter according to unofficial reports via GlobalWebIndex and it is used by 30% of smartphone users between April–June 2013...

  3. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Search engines are connecting the "people, places and things" (how Google defines Knowledge Graph) more than ever, making the CEO more visible than ever. Two social networks have emerged as the preferred choice among social CEOs: LinkedIn and Twitter.

  4. Integrating Owned, Earned & Paid Media For Better SEO

    Bottom line: The more places the search engines see your brand legitimately engaged, the more authority you earn, which contributes to visibility and search engine rank. Internet users (your customers) conduct searches in places beyond the ever...

  5. BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers

    The "What's Hot" feature addresses the "killing time" aspect of mobile shopping, said BloomReach, and integrates social by showing which products the site carries that are currently trending on places like Pinterest, Facebook, and Twitter.