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  1. Running In Real Time: Twitter on Bringing Campaigns to Life at SES London 2014

    This makes Twitter content a platform for live content discovery, which is effective not only for relaying news, but also for brands to get out their messages. Plan for these everyday moments when timing your messages for your social media campaigns.

  2. Twitter Speak From @ to Z – Terms & Definitions

    It works as a dashboard to keep your organized by showing you all of your different Twitter feeds including your home feed, mentions, Direct Messages, and Activity. Tweets are messages (or status updates) you use to communicate with other Twitter...

  3. Make the Most of Your Social Media Interactions: 9 Tips

    This will give you insight into creating appealing messages and engagement. If you have a killer Google+ strategy but all of your customers are on Twitter, where does that leave you? Commun.IT: This relatively new platform is made strictly for...

  4. Boost LinkedIn Engagement and Lead Gen: Tips from SES Chicago Opener

    Use premium targeting options to filter potential clients, then ask for warm introductions or send direct messages, depending on your connections. Stay tuned to Search Engine Watch and find us on Facebook or Twitter for the latest news from SES...

  5. How to Move Your Social Media Analysis from the Platform to the Individual Level

    This includes all comments, Likes, and original posts made on your brands Facebook page and all retweets, replies, mentions, and direct messages received on your brands Twitter account. This is not easily done without a fairly sophisticated tool...

  6. Most U.S. Moms on Facebook, But May Be a Tough Crowd for Marketers [Study]

    I hate it when a brand sends the same messages through Twitter, Facebook, and email. Sixty-four percent of these moms had purchased direct within the last year, and 25 percent do so every month. Yet these same moms don’t seem to like their position...

  7. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    Provides inspiration for different tweet messages/titles Some benefits of Twitter mentions: Tip: Set your Twitter widget to show hashtag mentions for your scheduled chats, webinars, or presentations. Easy means for Twitter users to view and follow...