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  1. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    I asked Cutts via Twitter, who responded yesterday, saying that Panda 4.0 actually rolled out a bit faster than usual (and that it didn’t take 10 days to fully roll out).glenngabe Panda 4.0 actually rolled out a bit faster than usual--it didn't...

  2. 26 Free Must-Have Tools for PPC Success

    Use this plugin to pull Google Analytics data into Excel and make reporting easier. Special thanks to Aaron Levy, Andrew Bethel, Arianne Donoghue, Ben Nusekabel, David Szetela (twitter.com/Szetela), Larry Kim, Leo Sussan, Lisa Sanner, Mark Kennedy...

  3. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Agarwal's altruism wasn't for naught; Barby wrote an article that sprinkled several personal thank yous to Agarwal, linked to Agarwal's business, twitter, and the tool he created, and even donated $80 to Agarwal's site, which Agarwal in turn spent...

  4. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Social media has had a more difficult time proving direct ROI and Google's recent announcement affirms that Twitter and Facebook do NOT get special treatment in the algorithm. For these reasons, small businesses need to be guided by statistics and...

  5. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Web analytics expert and Google's Digital Marketing Evangelist Avinash Kaushik once said, "All data in aggregate is crap," because insights aren't found when looking at large amounts of data, but rather through focusing on important segments.

  6. How to Write Great Content: Because Awesome Content Won't Write Itself...

    There is Advanced Search stalking that happens on sites like Twitter, where customers are talking directly to one another, seeking out expertise. With your analytics information in one hand and search in the other, you're able to match query intent...