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  1. PPC or SEO? The Ultimate Search Marketing Battle - SES San Francisco

    Swig down your caffeine as this fight is about to start. Imelda blogs at SEM Booty and is also on Twitter @imeldak Data generated can be exchanged for optimization If you do your SEO right, you'll own Google in standard and universal results.

  2. Bing vs Google Face-Off Still On: Bing Announces Search Index Boost, Social Results & More

    The game is still on and after Google announced its new Caffeine search index, it is Bing's turn to tout the future release of its enhanced 'Bing Webmaster Tools' this summer. This time, Twitter is part of the real-time search fest too (it was the...