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  1. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Facebook signals rank number one, followed by Google+, Twitter, and Pinterest, Searchmetrics says. SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    To make it PR newsworthy, you need data - run surveys, dig deep into analytics, interview influencers, etc. Number of Facebook fans/Twitter followers (measured against engagement levels) Did the piece perform strongly in one or two areas (G...

  3. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Other than using your own keyword data and analytics, another strategy to find profitable keywords is to spy on your competition. Use this strategy to uncover profitable keywords if you are a new advertiser or if you haven’t collected enough Web or...

  4. SEO for Startups & New Businesses: An 11 Step Plan

    If you work at The New York Times, you may even get your Twitter handle in your byline. Metadata Open Graph, Twitter Card, Google-specific (Authorship, etc. Add in traditional web analytics and you have a good idea of how well acquisition content...

  5. 26 Free Must-Have Tools for PPC Success

    Use this plugin to pull Google Analytics data into Excel and make reporting easier. Special thanks to Aaron Levy, Andrew Bethel, Arianne Donoghue, Ben Nusekabel, David Szetela (twitter.com/Szetela), Larry Kim, Leo Sussan, Lisa Sanner, Mark Kennedy...