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  1. Social Customer Service Secrets to Avoid Negative Search Results

    We fire up LinkedIn an hour before an interview — does she have anyone I know in her network? Fabletics is also very social with customers and has developed an active community of reviewers. Not as a make-up for doing something wrong, but as a...

  2. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    LinkedIn Once you've reviewed different media outlets and Facebook to build your media list, look up these journalists on LinkedIn. It can cost as little as $24 a month for three InMails per month and is worth spending a few bucks to test them out...

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    But if you have the time and the resources for it, jump into LinkedIn communities or run a Google+ community on finance topics. They've simply made it a community where people share advice and post valuable and relevant articles.

  4. The Role of #Hashtags in Social Media and Search

    Keep in mind that Facebook isn't as transparent with hashtag activity, and LinkedIn doesn't yet recognize hashtags. I recently saw a thread in a LinkedIn Group discussing how hashtags expanded the conference to an audience 25x times that of actual...