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  1. How to Create a Social Media Friendly Landing Page

    Community managers can create great little posts that entice and pique the curiosity of friends and fans. Variations on a theme can help you create pages that feel special to each community, but aren't a redesign from the ground up.

  2. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    The search marketing community is one that can be defined by the topics we write about and share with our colleagues. In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail looked at 521 U.S.search...

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    They've simply made it a community where people share advice and post valuable and relevant articles. My favorite example of this is how American Express targets entrepreneurs and small business owners through their online community, an open forum.

  4. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Grehan oversaw the evolution of the content at SES to serve the broader digital marketing community. We'll be looking forward to building on the success of New York and seeing many of you at our next ClickZ Live event in Toronto, where Kirstine...

  5. Influence the Influencers: The Magic of Co-Created Social Content

    Well, maybe, if you know how to get the right kinds of attention from other influencers in your community. Influence isn't racking up 50,000 Twitter friends. Much is hyped about the value and "magic" of social media marketing.