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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Metadata Open Graph, Twitter Card, Google-specific (Authorship, etc. If you work at The New York Times, you may even get your Twitter handle in your byline. You're starting a new business. You have a great idea or product, some money to invest...

  2. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Twitter also offers ways to target app installs via its App Card (not currently a paid ad format). Its acquisition of mobile ad exchange, MoPub, certainly added to the company's push for mobile, and soon after, Twitter announced updates to its ad...

  3. Gamification in Marketing: Lessons from the Khan Academy Website

    Giving an unknown online merchant your credit card number is hard. A registered non-profit, it is supported by the likes of Google, the Bill Picking Up Steam” badge worth 100 points, which you can share with your friends via email, Facebook, or...

  4. Metadata & You: Best Practices, Benefits & Implementation Made Easy

    Similar in many ways to Open Graph, Twitter Card is a simple protocol that allows you enrich how your content appears when tweeted. Starting with the humble page title and meta description tags, metadata has grown to include a plethora of protocols...

  5. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Summary Card: Default card, including a title, description, thumbnail, and Twitter account attribution. There are eight card types that can be attached to tweets, each of which has a beautiful consumption experience built for Twitter's web and...

  6. Twitter Lead Generation Cards Let Advertisers Collect Email Addresses

    The "Lead Generation Card" is a new feature in Twitter's advertising arsenal, and allows users to share their emails with brands in a tweet. The Lead Generation Card is the newest addition to the Twitter Cards markup, which attempts to make sharing...

  7. Google as Your Identity Provider: Where Are We Now?

    Because you don’t have to give these websites you interact with any information, your IdP will vouch for your name, address, age, social security, credit card and anything else that your IdP holds in their “verified identity” account of you.