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  1. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Summary Card: Default card, including a title, description, thumbnail, and Twitter account attribution. There are eight card types that can be attached to tweets, each of which has a beautiful consumption experience built for Twitter's web and...

  2. Twitter Lead Generation Cards Let Advertisers Collect Email Addresses

    The "Lead Generation Card" is a new feature in Twitter's advertising arsenal, and allows users to share their emails with brands in a tweet. The Lead Generation Card is the newest addition to the Twitter Cards markup, which attempts to make sharing...

  3. Google as Your Identity Provider: Where Are We Now?

    Because you don’t have to give these websites you interact with any information, your IdP will vouch for your name, address, age, social security, credit card and anything else that your IdP holds in their “verified identity” account of you.

  4. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    Purchases can often be swayed by many factors, such as the product being out of stock, a competitor offering an incentive at the point-of-purchase, the customer lacking the necessary funds (e.g.credit card not working), or members of the consumer...

  5. Social TV Grows Up: Communities and Advertisers Flock

    Users who rack up 7,500 points win a $5 gift card from retailers that joined Viggle at launch. Actions aren’t shared with Facebook or Twitter unless users specifically take the “Recommend” action, so users don’t have to worry about sharing their...

  6. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    SOPA’s predecessor COICA would have allowed the Justice Department to seize domain names and order credit card and banks with U.S.operations to cease doing business with the accused sites immediately.