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  1. How to Solicit Feedback from Prospects and Customers

    For example, every couple of months some company or other offers me a $25 Amazon.com gift card to take a customer satisfaction survey. And none of them were doing it for a $25 gift card. If we're less lucky, our dissatisfied customers broadcast...

  2. Gamification in Marketing: Lessons from the Khan Academy Website

    Giving an unknown online merchant your credit card number is hard. A registered non-profit, it is supported by the likes of Google, the Bill Picking Up Steam” badge worth 100 points, which you can share with your friends via email, Facebook, or...

  3. Metadata & You: Best Practices, Benefits & Implementation Made Easy

    Similar in many ways to Open Graph, Twitter Card is a simple protocol that allows you enrich how your content appears when tweeted. Starting with the humble page title and meta description tags, metadata has grown to include a plethora of protocols...

  4. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Summary Card: Default card, including a title, description, thumbnail, and Twitter account attribution. There are eight card types that can be attached to tweets, each of which has a beautiful consumption experience built for Twitter's web and...