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  1. Influence the Influencers: The Magic of Co-Created Social Content

    Influence isn't racking up 50,000 Twitter friends. Much is hyped about the value and "magic" of social media marketing. Make it easy to share, embed, and blog. The biggest barrier to effective content marketing is just cutting through all of the...

  2. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    After all, we don't own our Twitter followers. That's according to Joe Pulizzi, who is one of the leading thought leaders behind the content marketing and social media movement. An integral part of the integrated digital marketing mix is getting...

  3. How Vine Has Changed the Video Landscape in Just 12 Months

    But this understates Vine's actual reach because after instantly posting videos on Vine.co, most users then share their Vines to Twitter and Facebook. The Unruly blog also posts the "6 Branded Vines You Should Watch Right Now" each week, so digital...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    One Thursday, British Outfitters' Twitter account started to light up. At her desk she saw close to 150 new emails and thousands of tweets pouring into British Outfitters' Twitter channel. All ad campaigns were immediately paused, and budgets were...

  5. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Agarwal's altruism wasn't for naught; Barby wrote an article that sprinkled several personal thank yous to Agarwal, linked to Agarwal's business, twitter, and the tool he created, and even donated $80 to Agarwal's site, which Agarwal in turn spent...

  6. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Social media has had a more difficult time proving direct ROI and Google's recent announcement affirms that Twitter and Facebook do NOT get special treatment in the algorithm. Email marketing amplifies all other activities as users are brought back...