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  1. Writing Your Way to the Top of Search and Social Results

    Looking to land a deal on LinkedIn? To gain more retweets on Twitter use the words "Free," "Retweet," or "New Blog Post" This can turn your quality content into search- and social-friendly content that can be better found in search, whether that...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    But if you have the time and the resources for it, jump into LinkedIn communities or run a Google+ community on finance topics. Social Channels: Facebook and Twitter are the "must do" channels. In addition to sharing other content on Twitter and...

  3. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    You can also outreach using Twitter, Google+, and even LinkedIn. Twitter Ads: Twitter is finally getting serious about advertising. Write ONLY In-Depth, 1500+ Word Blog Posts In 2012 Moz found a clear correlation between content length and links...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Go where they are: Facebook, Twitter, LinkedIn, Google+, Pinterest, Vine, Instagram, forums, etc. One Thursday, British Outfitters' Twitter account started to light up. At her desk she saw close to 150 new emails and thousands of tweets pouring...

  5. The Role of #Hashtags in Social Media and Search

    Keep in mind that Facebook isn't as transparent with hashtag activity, and LinkedIn doesn't yet recognize hashtags. I recently saw a thread in a LinkedIn Group discussing how hashtags expanded the conference to an audience 25x times that of actual...