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  1. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    You can also outreach using Twitter, Google+, and even LinkedIn. Twitter Ads: Twitter is finally getting serious about advertising. Write ONLY In-Depth, 1500+ Word Blog Posts In 2012 Moz found a clear correlation between content length and links...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Go where they are: Facebook, Twitter, LinkedIn, Google+, Pinterest, Vine, Instagram, forums, etc. One Thursday, British Outfitters' Twitter account started to light up. At her desk she saw close to 150 new emails and thousands of tweets pouring...

  3. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    Linkedin: Work history, education, and professional content reading habits. Very quickly you can build a "Private Page" within which you can share in links to a person or brand's Twitter, YouTube, Facebook, blog search, and scores of other feeds.

  4. The Role of #Hashtags in Social Media and Search

    Keep in mind that Facebook isn't as transparent with hashtag activity, and LinkedIn doesn't yet recognize hashtags. I recently saw a thread in a LinkedIn Group discussing how hashtags expanded the conference to an audience 25x times that of actual...

  5. Goodbye, Video Responses: YouTube Giveth and YouTube Taketh Away

    Until recently, all you would see was the Facebook, Twitter, and Google+ buttons – and a "More" option that would display buttons for Orkut, Tumblr, Blogger, MySpace, Reddit, LinkedIn, and Pinterest if you clicked on it.

  6. 21 Ways to Scale Content Promotion for Maximum Exposure

    Take advantage of the built-in reach of your social platforms and promote it to your audience on Twitter, Google +, Facebook, Pinterest, LinkedIn, Tumblr, etc. Advertising on Twitter gives you another opportunity to get impressions and additional...

  7. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Two social networks have emerged as the preferred choice among social CEOs: LinkedIn and Twitter. CEO participation on Twitter, LinkedIn, and Google+ has increased over the past year. This graphic illustrates that even social CEOs aren't fully...