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  1. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    However, as social media engagement continues to increase, including half of American adults over the age of 65, the pull from customers, employees, investors, and media can be expected to make the Social CEO among the most effective, in-demand...

  2. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    The 2012 Super Bowl saw 8 commercials mention Twitter and 8 mention Facebook – the most ever (Source: Advertising Age) More than 50 percent of Facebook users and 80 percent of Twitter users expect a response to a customer service inquiry in a day...

  3. 3 Social Marketing Communication Methods: When & How to Use Them

    Now in today’s Internet, many-to-many marketing has come of age. Start by promoting the webinar on Facebook, Twitter, and LinkedIn. Media for many-to-many communication include blogs, wikis, online forums, file sharing (including photo, podcast...

  4. No Yahoo Re-org This Week; 'Creepy' Google; Google Buys BlindType & More [Search News Roundup]

    I am not sure what Yahoo wants to be," Edward Montes, exec VP of Havas Digital, told Advertising Age. Twitter Boosts Profile of Promoted Trends Ad - ClickZ Yahoo Search Blog Car Home for Android Gets Personal - Google Mobile Blog

  5. Rumors of the Press Release's Death have been Greatly Exaggerated

    Simon Dumenco wrote an article in Advertising Age entitled, "RIP, the Press Release (1906-2010) -- and Long Live the Tweet. But blogs, Technorati, Digg, and Delicious didn't kill the press release in 2006 and Twitter hasn't killed it in 2010.