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  1. Green is the colour of choice for BNP Paribas in France

    French investors can use the bank's Listed Products app to read about products on offer and execute trades. On Twitter, BNPP started the ‘Fil des experts' thread, searchable via the hashtag #FDEbourse, where six financial specialists tweet advice...

  2. How to Create a Social Media Friendly Landing Page

    For example, let's say you've just launched a desktop browser app for your users. Conversely, those of you promoting a mobile app won't get much conversion from desktop users. Each social channel, whether it's Facebook, Tumblr, Pinterest, Twitter...