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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Twitter? From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics? Can we include our own website analytics code on [VENDOR NAME]'s pages? Can [VENDOR NAME] import local relevant data into its interface from our...

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    I asked Cutts via Twitter, who responded yesterday, saying that Panda 4.0 actually rolled out a bit faster than usual (and that it didn’t take 10 days to fully roll out).glenngabe Panda 4.0 actually rolled out a bit faster than usual--it didn't...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    Metadata Open Graph, Twitter Card, Google-specific (Authorship, etc. If you work at The New York Times, you may even get your Twitter handle in your byline. Add in traditional web analytics and you have a good idea of how well acquisition content...

  4. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    After all, we don't own our Twitter followers. Pulizzi uses CMI as an example: their pain point is analytics focused content. You can build what looks like a persona through social chatter and surveys and all kinds of other listing tools.

  5. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Agarwal's altruism wasn't for naught; Barby wrote an article that sprinkled several personal thank yous to Agarwal, linked to Agarwal's business, twitter, and the tool he created, and even donated $80 to Agarwal's site, which Agarwal in turn spent...

  6. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Social media has had a more difficult time proving direct ROI and Google's recent announcement affirms that Twitter and Facebook do NOT get special treatment in the algorithm. For these reasons, small businesses need to be guided by statistics and...