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  1. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    While the platform looks like another social analytics platform, it actually started life as an RSS dashboard and that functionality is still available. Topsy: A useful social analytics platform (recently acquired by Apple) can help you understand...

  2. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    Twitter Analytics With Twitter Analytics you can track timeline activity, including tweets that were favorited, retweeted, and replied to. Twitter now has its own analytics dashboard. For more information, see "Twitter Analytics: A Beginner's Guide".

  3. Twitter Speak From @ to Z – Terms & Definitions

    However, many agree that overall this is a great URL shortener because it allows you to see how many clicks that link has earned on Twitter.ow.ly: This shortener is powered by Hootsuite, so if you're sending tweets from that platform you're surely...

  4. The Role of #Hashtags in Social Media and Search

    Hashtag.org offers some insight into top trending hashtags on Twitter, however advanced analytics require a monthly fee. The potential for using the hashtag is limitless and can be leveraged across platforms, or uniquely on each social platform.

  5. How to Build an Analytics Package to Measure Off-Site Content Distribution

    Whether it is a publisher, social network, or social curation platform, marketers have a hard time figuring out how to grade performance in a seeming black hole of data. This renders the open APIs that networks such as Facebook and Twitter have...

  6. Most Valuable Ecommerce Customers Come from Organic Search [Study]

    This is the picture painted by customer acquisition platform Custora in its latest study on ecommerce and the lifetime value of a customer. Ecommerce customers acquired through Twitter are worth 23 percent less than the average CLV, the report said:

  7. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Here's a video with more information about Curalate and how their platform works: Even though Pinterest can't yet compete with Facebook, it is growing exponentially and in three short years is now one of the top six largest social media networks...