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  1. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Every once in a while, Twitter shares interesting case studies of how unique brands have used creativity within its social platform to drive engagement and sales. This week, Twitter share another one of those stories.

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    One Thursday, British Outfitters' Twitter account started to light up. At her desk she saw close to 150 new emails and thousands of tweets pouring into British Outfitters' Twitter channel. All ad campaigns were immediately paused, and budgets were...

  3. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Twitter also offers ways to target app installs via its App Card (not currently a paid ad format). Its acquisition of mobile ad exchange, MoPub, certainly added to the company's push for mobile, and soon after, Twitter announced updates to its ad...

  4. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    This might be searching on Twitter, YouTube, or Google, but they are searching. Twitter also dominates the conversation at this point with 70 percent of total mentions of "Super Bowl Ads" across the web, which explains why every one of the teased...

  5. States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads

    This may explain why go-to advertising outlets like Google, Facebook and Twitter are refusing to allows sponsored content promoting recreational marijuana use. However, Facebook, Twitter and Google have all rejected geo-targeted pot ads, although...