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  1. 5 Takeaways From the World Cup for Global Search Marketers One Twitter user tweeted, "Difference between Tim Howard and Jesus – Jesus had 11 guys he could trust. Are you going to use multi-lingual Twitter handles and are they registered and managed by the right people?

  2. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Every once in a while, Twitter shares interesting case studies of how unique brands have used creativity within its social platform to drive engagement and sales. This week, Twitter share another one of those stories.