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  1. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    Twitter Ads: Twitter is finally getting serious about advertising. The added benefit of this network is that, if your content is good, the traction you get from paid clicks results in a boatload of free traffic, as you can see from my account:

  2. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    In the minutes following the ad, the Esurance Twitter account added more than 40,000 followers, more than doubling its followers in a matter of minutes. During #SB48, ads included more hashtags than any other social signal including Twitter handles...

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    So it is still worthwhile for authors to reach out for guest blogging, provided it's high quality content (and it probably is in your best interest to suggesting nofollow links, or link to a Twitter account, Google+ page or Facebook page instead).

  4. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    With Twitter Analytics you can track timeline activity, including tweets that were favorited, retweeted, and replied to. Twitter now has its own analytics dashboard. Twitter Analytics Klout is a free tool that will allow you to measure influence on...

  5. How to Hire (and Keep) Digital Marketing Talent in 2014

    Having a personal Facebook page and Twitter page is good, but that doesn't make you qualified to run a business' social media account. Since everything in the industry moves so fast, we feel the best way people learn is to learn by doing," Everhart...

  6. Twitter Speak From @ to Z – Terms & Definitions

    A verified Twitter profile is a way for Twitter to let its users know that the tweets coming from that account are authentic. Someone who has a verified Twitter account will have a blue checkmark on their profile, as seen in the screenshot below:

  7. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    Twitter Chats happen in real-time with real-time issues, topics and connections; but for those that miss the rolling 140 character tweets, there are transcripts, TwitterChat's version of reruns. TwitterChats are interactive conversations at a...

  8. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    Respondents also were asked about future investments around Twitter, YouTube, Pinterest, and Instagram. Anyone who has signed up for a Google account has a Google+ profile by default. For example, you might find that Twitter is a great place to...

  9. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Your customers are completely reading your brand's email very differently than they ever have ‐ what was once, "I check my AOL account after my kids are in bed" or "I check my personal emails at work only once a day" is long gone.

  10. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Even though Pinterest can't yet compete with Facebook, it is growing exponentially and in three short years is now one of the top six largest social media networks, alongside Twitter, LinkedIn, Google+, and YouTube.