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  1. Sneak previews of Online Marketing Summit 2010 and SES San Diego

    On Day 3, the morning roundtable is entitled "SEM Then -) Aaron Kahlow, CEO of Online Marketing Connect, and a special "surprise guest" will share insider insights on what tactics are working, and just as importantly, what tactics are NOT working...

  2. SearchDay | Do Teens Tweet?

    Effective PPC Ad Copy 101, Part 1 SEW EXPERTS: SEM 101 One of the most important factors of a successful PPC campaign is writing successful ad copy. Follow Search Engine Watch on Twitter Posted by Kevin Newcomb Jun 16, 2009 It's #followfriday on...

  3. SearchDay | Is Twitter a Google Killer? Not Yet

    Search Engine Submission 101, Part 2 SEW EXPERTS: SEM 101 Search engine submission is not a silver bullet that will instantly launch you into higher rankings. Right now, Twitter Search is just too easy to manipulate.

  4. SearchDay | CEOs Should Drink the Social Media Kool-Aid

    Search Engine Submission 101, Part 2 SEW EXPERTS: SEM 101 Search engine submission is not a silver bullet that will instantly launch you into higher rankings. Twitter and Local Search: A Status Update SEW EXPERTS: LOCAL & MOBILE SEARCH Twitter...

  5. SearchDay | Click Fraud 101

    Click Fraud 101 SEW EXPERTS: SEM 101 Thanks to increased efforts from the search engines and ad networks, click fraud is less of a problem than it once was, but it still exists. Is Every SEO, SEM, PPC Professional Employed?

  6. SearchDay | Do You Know Where Your Audience Is?

    SEO Tools 101, Part 2 SEW EXPERTS: SEM 101 SEO tools won't solve your problems if you have poor content. Performance Management for SEO Teams SEW EXPERTS: SEM CROSSFIRE Disciplined companies that are able to drive efficiencies through...