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  1. Bing Predicts Weighs in on Scottish Independence Vote

    Noting election-based predictions are not as easy as reality TV or as tough as sports, Bing says, "the key differences are that (1) individuals are more likely to freely share their true opinion on their favorite Idol contestant than they are on...

  2. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Facebook signals rank number one, followed by Google+, Twitter, and Pinterest, Searchmetrics says. The study, which is focused solely on Google results, found high-quality, relevant content ranks better on average and also that the well-optimized...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    Not as a make-up for doing something wrong, but as a random act of kindness just to make their day and acknowledge them for whatever you can think of, like being your 10,000th Twitter follower or being the 10th customer to order a certain cup of...

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Did the piece perform strongly in one or two areas (G+, Twitter, comments) but not in any others? Number of Facebook fans/Twitter followers (measured against engagement levels) Look to run social promotion campaigns, use social advertising on...