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  1. Most Valuable Ecommerce Customers Come from Organic Search [Study]

    Ecommerce customers acquired through Twitter are worth 23 percent less than the average CLV, the report said: Not all customers are created equal. This is the picture painted by customer acquisition platform Custora in its latest study on ecommerce...

  2. Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

    Early last year, over on Twitter, McDonalds decided to use the hashtag #McDStories to get customers to share their stories of McDonalds. The Leeds United fans weren't thrilled that he was transferred, given that he was the team captain, so when...

  3. Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search

    These include social giants Twitter, Instagram, Facebook, LinkedIn, Pinterest, etc. Time is money and the clock is ticking in the race to acquire, decipher and leverage data. Despite the saturation of coverage over "big data" in recent months, many...

  4. Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013

    Pandora claimed a 2.5 percent share of the market with a $400 million haul, followed by Twitter and Millenial Media. Google will take home more than half of all mobile advertising dollars this year as the company is poised to see record revenues...

  5. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Those may not seem like a big deal, but they really are ‐ that's how Twitter, Facebook, Foursquare got a lot more usage out of their tools because of their automated email pushes. But did you know that email plays a very important role with both of...

  6. Google Targets Spammy Queries, Bad Mobile Sites With New Ranking Updates

    The ranking update is a work in progress, Cutts noted on Twitter, adding that it’s a “a multifaceted rollout that will be happening over the next 1-2 months. Google’s Distinguished Engineer Matt Cutts has announced that a new ranking update, one...

  7. Why Social Media Listening is Important for Brands

    Unfortunately after that announcement, various customers took to Twitter to announce their displeasure for this move. You just might be. If you're running social media for your business, you must listen to your consumers and respond quickly in...

  8. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Even though Pinterest can't yet compete with Facebook, it is growing exponentially and in three short years is now one of the top six largest social media networks, alongside Twitter, LinkedIn, Google+, and YouTube.