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  1. How to Optimize Your Content Strategy With Social Listening

    Each day, millions and millions of tweets, status updates, Tumblr posts, and any other forms of social postings touch on a wide array of topics. If you aren't familiar with social listening, sometimes called social media monitoring, it is the...

  2. 5 Takeaways From the World Cup for Global Search Marketers

    From the final 16 games to the World Cup final between Germany and Argentina, there was a total of 180 million tweets and 280 million posts on Facebook. The Adidas @brazuca Twitter handle grew more than 600 percent during the course of the games...

  3. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Then we geo-targeted Tweets to those areas and used interest categories like 'college life' and 'life stage-college' to make sure we reached the relevant users. Since students go back to school at specific times of the year, Chegg knew it had to...

  4. Twitter is Blocked in Turkey, Google’s Public DNS Helps Users Regain Access

    Turkish users: you can send Tweets using SMS. Users in Turkey could no longer access Twitter through normal means. When users in Turkey tried to access Twitter, they instead saw a statement that was posted by Turkey's telecommunications regulator...

  5. Social Media Monetization in a 'Mobile First' World

    Facebook and Twitter, both mature, publicly traded companies with well-established revenue streams, have been the pace-setters in social by effectively monetizing their respective native ad units, Sponsored Stories for Facebook and Promoted Tweets...

  6. Conquering Content Marketing, Step 3: Facing the 'Fans'

    She finally picked up her smartphone and thumbed through British Outfitters' Twitter account, paying careful attention to the most vocal tweets in the bunch from the still-angry mob of moms. After a few tweets back and forth from her personal...