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  1. Writing Your Way to the Top of Search and Social Results

    Let’s face it - as brands and marketers we are writing all forms of content ranging from 100-character tweets to 600-2,000+-word blog or news articles. This can turn your quality content into search- and social-friendly content that can be better...

  2. The Votes Are In: Bing, Internet Explorer, & CNN Partner for 2014 Elections

    Also present is a Twitter stream that shows tweets related to the topic at hand. As part of Bing’s BETA Elections & Voter Guide, users can get a sense of whether their state is leaning toward a Republican or Democratic candidate, learn political...

  3. How to Optimize Your Content Strategy With Social Listening

    Each day, millions and millions of tweets, status updates, Tumblr posts, and any other forms of social postings touch on a wide array of topics. If you aren't familiar with social listening, sometimes called social media monitoring, it is the...

  4. 5 Takeaways From the World Cup for Global Search Marketers

    From the final 16 games to the World Cup final between Germany and Argentina, there was a total of 180 million tweets and 280 million posts on Facebook. The Adidas @brazuca Twitter handle grew more than 600 percent during the course of the games...

  5. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Then we geo-targeted Tweets to those areas and used interest categories like 'college life' and 'life stage-college' to make sure we reached the relevant users. Since students go back to school at specific times of the year, Chegg knew it had to...