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  1. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Then we geo-targeted Tweets to those areas and used interest categories like 'college life' and 'life stage-college' to make sure we reached the relevant users. Since students go back to school at specific times of the year, Chegg knew it had to...

  2. Twitter is Blocked in Turkey, Google’s Public DNS Helps Users Regain Access

    Turkish users: you can send Tweets using SMS. Users in Turkey could no longer access Twitter through normal means. When users in Turkey tried to access Twitter, they instead saw a statement that was posted by Turkey's telecommunications regulator...

  3. Social Media Monetization in a 'Mobile First' World

    Facebook and Twitter, both mature, publicly traded companies with well-established revenue streams, have been the pace-setters in social by effectively monetizing their respective native ad units, Sponsored Stories for Facebook and Promoted Tweets...

  4. Conquering Content Marketing, Step 3: Facing the 'Fans'

    She finally picked up her smartphone and thumbed through British Outfitters' Twitter account, paying careful attention to the most vocal tweets in the bunch from the still-angry mob of moms. After a few tweets back and forth from her personal...

  5. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    But the first time a hashtag was used extensively as a way to categorize tweets and was adopted by the public was during the San Diego fire on October 23, 2007, when Nate Ritter used Twitter to report on the fire and included the hashtag...

  6. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    Images and tweets also give you lots of detail about how they spend their time. Very quickly you can build a "Private Page" within which you can share in links to a person or brand's Twitter, YouTube, Facebook, blog search, and scores of other feeds.

  7. 5 Social Media Advertising Trends to Watch for in 2014

    Then came Twitter and the promoted tweets for timelines – an ad that fit seamlessly into the organic construct of the social experience. Previously I wrote about what that meant for Twitter Ads. Since the IPO in October, the Twitter development...

  8. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    Twitter's Visual Tweets This update to include sections of images in tweets automatically was important. The ability to grab e-mail addresses and sign up users for loyalty programs enabled Twitter to have a stronger tie to business metrics beyond...