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  1. How to Optimize Your Content Strategy With Social Listening

    If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of collecting tweets, Facebook shares, blog posts and much more, sorting through the data, and finding key insights and trends related to...

  2. 5 Takeaways From the World Cup for Global Search Marketers

    From the final 16 games to the World Cup final between Germany and Argentina, there was a total of 180 million tweets and 280 million posts on Facebook. pic.twitter.com/qaknvITdGy Are you going to use multi-lingual Twitter handles and are they...

  3. Influential Twitter Accounts Indexed More in Google [Research]

    What it found was that indexation was low overall, but that influential Twitter accounts with specific types of tweets tended to be indexed more. Between two queries, the company found a total of 6.2 billion Twitter pages indexed in Google, "which...

  4. Conquering Content Marketing, Step 3: Facing the 'Fans'

    She finally picked up her smartphone and thumbed through British Outfitters' Twitter account, paying careful attention to the most vocal tweets in the bunch from the still-angry mob of moms. After a few tweets back and forth from her personal...

  5. gShift Gives Content Marketers More Ways to Mine Twitter Keyword Data

    On average, there are 58 million tweets performed every single day,” gShift said in its announcement. SEO software company gShift announced a new way for content marketers to mine valuable data from the conversations a brand’s audience is having on...