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  1. Conquering Content Marketing, Step 3: Facing the 'Fans'

    She finally picked up her smartphone and thumbed through British Outfitters' Twitter account, paying careful attention to the most vocal tweets in the bunch from the still-angry mob of moms. After a few tweets back and forth from her personal...

  2. gShift Gives Content Marketers More Ways to Mine Twitter Keyword Data

    On average, there are 58 million tweets performed every single day,” gShift said in its announcement. SEO software company gShift announced a new way for content marketers to mine valuable data from the conversations a brand’s audience is having on...

  3. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    But the first time a hashtag was used extensively as a way to categorize tweets and was adopted by the public was during the San Diego fire on October 23, 2007, when Nate Ritter used Twitter to report on the fire and included the hashtag...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    At her desk she saw close to 150 new emails and thousands of tweets pouring into British Outfitters' Twitter channel. The tweets made their way into a popular mommy blogger's TweetChat, which shifted the topic to British Outfitters.