Yahoo announced last week a partnership with Twitter to integrate tweets directly into its newsfeed. Yahoo CEO Marissa Mayer calls it #bestoftheweb, and says it will “seamlessly include relevant and personalized Tweets alongside stories from Yahoo!
You can output your latest tweets or someone else's (or a combination), view replies and public mentions, view favorites of any username or search for any term or hashtag. There are also many options for customizing the look and feel of how the...
For example, you can run a Promoted Tweets on Twitter, Sponsored Stories on Facebook, and an AdWords campaign on Google all with the goal of driving visitors to download a new whitepaper guide on your website.
Especially if the tweets and IMs remain anonymous. I talked about how Google+ provided a hub by which users could be tied to their websites, content, other users, employers, or locations.virtually any entity, with any attribute.
For example, you can set it up so that if someone tweets with a specific hashtag, you tweet it from your branded Twitter account. You're running around all day, you're battling your email and you're taking care of your customers.
Are you getting the tweets/+1s/shares/Likes/comments? Regardless of what you may have read about the next major release of Google's Penguin algo, fundamentally, guest posting remains a sound concept. In fact, link building is still legal (the...
So for twitter you want to keep the updates under 140 characters (120 if you want re-tweets). Most marketers will tell you that you need to be blogging x times a week if you want to gain any traction, that you should be updating your Facebook and...
Promoted tweets As search engines have changed what they are looking for, the efforts we make as link builders have changed as well. It is becoming more common for "link building" campaigns to be built containing efforts around social media, paid...
In an online statement, Twitter said it has widened reporting on user engagement with Promoted Tweets – the sponsored tweets that appear at the top of its news feed – to include not just paid media but also earned media, or those that are...
Eric Enge wrote a great piece on Author Rank (a hypothetical – at least right now – ranking of author authority), in which he talks about article velocity, an "awesome quotient" I agree with and something akin to a measure of article virility (how...
The idea is to surface relevant activity based on where you are in the world, serving up tweets from others around you — whether you follow them or not," multiple sources tell ATD. Twitter Testing New Local Discovery Features — And It’s About Time...
We even created an entire microsite called iAcquire Tweets to capture a unique mix of mentions, and brand fans. It's the digital reflection of your brand. Launching a new website isn't just about updating your CMS and content, it's also a brand...
The remaining events will take place via tweets and Vine videos. If Shakespeare was right and brevity is indeed the soul of wit, Comedy Central and Twitter are on the right track. That's because the comedy network and social media platform have...
Twitter has tweaked the way it deals with advertising, enabling promoted tweets to be placed in users' timelines based on recently used keywords. Ads won't be shown more frequently in timelines and and users can still dismiss promoted tweets they...
I have a lot of respect for Shankman, but based on the fresh stream of blissfully unaware brand and personal Facebook posts and tweets, many organizations hadn't seen the news or when they did had not remembered that they had scheduled content, or...
Campaign options such as Twitter Promoted Tweets and Facebook Sponsored Stories will lead to advertisers rethinking their campaign strategies, according to the study. Annual U.S.social ad revenue is expected to reach $11 billion by 2017, according...
Hashtag Madness: the NCAA Tournament on Twitter – Capture the ConversaionMinute-by-minute tweet analysis of 5 million tweets about NCAA tournament games. Google has safer results than Bing, Yandex, and Blekko.
Tweets under 100 characters get 17 percent higher engagement than longer tweets and more tips. Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts. A new Google Places for Business interface rolls out.
Want to use vowels in your tweets? You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additions to Google's long line of new technologies that never seem to quite make it past April 2.
Promoted Tweets translate to higher brand favorability and purchase intent. He went beyond talking about social being the second screen experience and started off with a bang saying Twitter is the second screen.
