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  1. Social Customer Service Secrets to Avoid Negative Search Results

    According to a recent study, 72 percent of customers tweeting complaints to a brand expect a response time of less than an hour. The new rules of selling and customer service are here, they’re social, they’re mobile, they’re visual…and most...

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    In between live tweeting from the event, posting pics, and overusing the infamous hashtag (#CZLSF), I was able to attend some great sessions from a variety of talented speakers. On Tuesday, I had the opportunity to attend the fabulous ClickZ Live...

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    You want to respond to questions your customers are tweeting and respond to them. But it need not be that way. After all, everybody needsgood and reliable information when it comes to money. So it should not be difficult for financial institutes to...

  4. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    For example, American Airlines offers access to the Admirals Club lounge for free if your Klout score is high enough, and Caesars Palace will give "points" for tweeting and posting to Facebook. The new ClickZ Live conference series kicked off in...

  5. Twitter is Blocked in Turkey, Google’s Public DNS Helps Users Regain Access

    However, Turkish President Abdullah Gül is against the ban, and has also flouted the ban by tweeting himself, decrying the move as unacceptable. But a few hours later, the answer became clear. Users in Turkey could no longer access Twitter through...

  6. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Today, NASA astronauts carry the torch by live tweeting from space. It began with President John F. Kennedy standing before Congress in 1961 and made it a goal to put a man on the moon before the decade was over.

  7. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    By tweeting the team's name with the hashtag #WhosGonnaWin fans voted for their favorite team. Granted, I was writing down every hashtag that came up on the screen for an analysis I did later that night, but her question surprised me.

  8. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    It started with a few protesters tweeting pics of the billboard with the hashtag #BOboycott. Previously, on British Outfitters … Lisa Hughes, British Outfitters' most recent New York hire, was sitting in the office of her boss, Don Makerfield...