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  1. March Madness = Search and AdWords Madness?

    Twitter handles such as @MarchMadnessTV with 28,000 followers and @marchmadness with more than 128,000 followers are still advertising team/player interviews and promoting their online store after Tweeting real-time during the March Madness games.

  2. In Search for New Pope, Vatican Embraced Twitter, Facebook & Google

    The Vatican's Twitter handle, @Pontifex (pontifex is defined as a member of the principal college of priests as per Google), was re-activated upon Pope Francis' election, and he has already been Tweeting since:

  3. How SEO Metrics Impact HSN's Merchandizing Strategy at Conductor #C3NY

    For more stories like this tune into to our coverage of Conductor C3 on Thursday, September 19, which SEW will be tweeting on the #C3ny hashtag and writing up over the next few days. Enterprise SEO teams often fall into the trap of looking at high...