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  1. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Twitter Partners With BBC America to Promote Branded Videos – MashableThe first "in-Tweet branded video synced to entertainment TV series". B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular...

  2. New Targeting & Tools for Small Advertisers on Twitter

    It takes a unique understanding of the culture of the network and the ability to engage users in something more interesting than a tweet or post, but instead a story or experience. Although a year has passed since Twitter made room for more paid...

  3. Second Screen Engagement: Twitter VP @joell to Share Latest Trends #SESNY

    When events happen in the real world, they happen on Twitter.percent of those using Twitter do so in front of a TV, and according to Nielsen 33 percent Tweet about what they are watching. As a user’s Tweet is retweeted, they are pulled back into...

  4. Leverage Twitter's Influence To Work For Your Brand

    Think quickly, be creative, follow your core audience, and more than anything else follow the golden rule of Twitter: tweet others the way you want to be tweeted. The best recent example of this is still Oreo’s response to the power outage at the...

  5. 5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition

    On the other hand, if an SMB is using their company’s Twitter page to tweet about how good lunch was today at the office, then yes, that is easy and inexpensive, and also ineffective. When was the last time you went on Twitter to look for the...

  6. Twitter Ads: Are You Wasting Money on Mobile?

    If a user on a desktop device clicks on the tweet, they are more likely to visit the landing page than a user on a mobile device. The process to conduct this experiment was to set up two promoted tweet campaigns with identical set-up options except...