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  1. .EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

    Just like a press release helps get on a school’s radar, so too does mentioning the school’s Twitter handle in a tweet: "NEW Interview with Domestic Terrorism Expert Professor X [link] from @XSchool" For example, I ran this post a few years ago...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Twitter Partners With BBC America to Promote Branded Videos – MashableThe first "in-Tweet branded video synced to entertainment TV series". chose Twitter; 82 percent LinkedIn; 77 percent YouTube; 71 percent Facebook; and .at 36 percent, Google+.

  3. In Search for New Pope, Vatican Embraced Twitter, Facebook & Google

    As a central symbol of Catholicism and leader of the Catholic Church, the pope has been the subject of much news in recent weeks and even months – from Pope Benedict XVI sending his very first tweet on 12/12/12 (with which he apparently had some...

  4. Second Screen Engagement: Twitter VP @joell to Share Latest Trends #SESNY

    When events happen in the real world, they happen on Twitter.percent of those using Twitter do so in front of a TV, and according to Nielsen 33 percent Tweet about what they are watching. As a user’s Tweet is retweeted, they are pulled back into...

  5. Leverage Twitter's Influence To Work For Your Brand

    Think quickly, be creative, follow your core audience, and more than anything else follow the golden rule of Twitter: tweet others the way you want to be tweeted. The best recent example of this is still Oreo’s response to the power outage at the...

  6. 5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition

    On the other hand, if an SMB is using their company’s Twitter page to tweet about how good lunch was today at the office, then yes, that is easy and inexpensive, and also ineffective. When was the last time you went on Twitter to look for the...

  7. 15 Ways to Make Small Budget Content Creation & Marketing Work

    It may not seem like a great way of creating or marketing content initially but the reality is those attending will write and tweet about the experience. Even Twitter at a push. It can work really well to assign budget to paid search, across Google...