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  1. How to Optimize Your Content Strategy With Social Listening

    You also can look at trending information to understand what types of conversations occur most frequently. When using social listening tools, you can dive all the way down to specific blog post, forum post or even a tweet or status update.

  2. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    A few months later, on March 30, 2010, in another homepage redesign, Twitter moved Trending Topics to its homepage, formalizing hashtags as a conversation driver on Twitter. Tweets that included a link anda hashtag, showed the highest engagement...

  3. The Role of #Hashtags in Social Media and Search

    Google+ calls them 'Hot Topics', and Twitter displays 'Trending'. Deciding which hashtags to use, or finding hashtags related to conversations you wish to participate requires a little bit of research, as trending hashtags can change quite frequently.

  4. Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

    A promoted trend shows in the list of Trending Topics on your website. Promoted Tweets are opportunities for you to have your tweet show at the top of a relevant search on Twitter. My recommendation for right now is to Tweet or Facebook deals to...

  5. 6 Tips for Using Promoted Tweets to Boost Your Brand’s Visibility

    Make sure you’re on the right side of that line by carefully considering all the potential consequences of jumping onto a trending topic. Twitter recommends using up to six tweets in a rotation for your Promoted Tweet campaigns – all aimed at one...

  6. Rest in Peace, Steve Jobs

    Twitter CEO Dick Costolo also paid tribute to Jobs on Twitter (following the news of Jobs' death, #iSad and #ThankYouSteve became trending topics on Twitter) via a tweet: A visionary and inspiration to millions, his influence was far reaching, as...

  7. 5 Strategies for Managing Twitter Across Multiple Languages

    The great thing about Twitter is that trending topics change all the time, so you’ll never get stuck in a rut! You simply type your tweet in English and click send and it gets sent automatically to the translators, who translate your tweets either...

  8. Are all Results on Search Engines Equal? A Surprising Journey Within the SERPs [Best of SEW 2010 #7”

    Are trending topics a natural way to navigate the new breed of search engines? However, real-time search has introduced new experiences to the standard search interface, such as moving results and trending topics -- are these new interfaces and...