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  1. SearchDay | Canaries in the SEM Coal Mine

    It allows CNN anchor Rick Sanchez to have a relationship with 30,000 people, and make a connection with them that can translate to other media. Trick or Tweet for CNN BRAND EQUITY Social media is revolutionary.

  2. SearchDay | Trick or Tweet for CNN

    It allows CNN anchor Rick Sanchez to have a relationship with 30,000 people, and make a connection with them that can translate to other media. Trick or Tweet for CNN BRAND EQUITY Social media is revolutionary.

  3. Trick or Tweet for CNN

    CNN anchor Rick Sanchez is an early adopter of harnessing the power of the social graph. Sanchez's experiment, which turned into an overnight success, can be summed up in the following tweet from his producers.just finished editorial meeting with...

  4. SEW Experts: Trick or Tweet for CNN

    It allows CNN anchor Rick Sanchez to have a relationship with 30,000 people, and make a connection with them that can translate to other media. In today's building brand equity column, "Trick or Tweet for CNN," Erik Qualman explains that companies...