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  1. .EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

    Just like a press release helps get on a school’s radar, so too does mentioning the school’s Twitter handle in a tweet: "NEW Interview with Domestic Terrorism Expert Professor X [link] from @XSchool" Much of this preoccupation stems from a belief...

  2. How to Avoid PR Disaster With a Social Media Policy

    Who is providing your employees with these resources takes the guesswork out of determining what's appropriate to post, tweet, or share? Begging employees to share, tweet, post and Like can be exhausting – and let's not even talk about the...

  3. In Search for New Pope, Vatican Embraced Twitter, Facebook & Google

    As a central symbol of Catholicism and leader of the Catholic Church, the pope has been the subject of much news in recent weeks and even months – from Pope Benedict XVI sending his very first tweet on 12/12/12 (with which he apparently had some...

  4. New Targeting & Tools for Small Advertisers on Twitter

    It takes a unique understanding of the culture of the network and the ability to engage users in something more interesting than a tweet or post, but instead a story or experience. Twitter is unwrapping new targeting features, a revamped interface...

  5. Second Screen Engagement: Twitter VP @joell to Share Latest Trends #SESNY

    When events happen in the real world, they happen on Twitter.percent of those using Twitter do so in front of a TV, and according to Nielsen 33 percent Tweet about what they are watching. As a user’s Tweet is retweeted, they are pulled back into...