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  1. Writing Your Way to the Top of Search and Social Results

    In today’s race for attracting quality eyeballs, the most influential factor can be in the writing quality of a brand’s content, down to every last title tag, meta description, and tweet. Search and social media writing - we’ve come a long way in...

  2. Can Groupon Break Into the Search Market?

    If there's a great special on Groupon, people will link to it, they'll tweet it. In an effort to move beyond your inbox, discount aggregator Groupon recently unveiled Pages, a directory of more than 7 million businesses full of information such as...

  3. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    For the uninitiated, this new function would surface favorite tweets from accounts a user follows; in other words, if a user you follow "favorited" a tweet, it would end up in your Twitter feed. If all Twitter does is resurface a tweet from someone...

  4. How to Create a Social Media Friendly Landing Page

    They tweet in the line at the grocery store. Community managers can create great little posts that entice and pique the curiosity of friends and fans. We demonstrate every day that we can drive traffic from social media channels to brand sites, but...

  5. How to Optimize Your Content Strategy With Social Listening

    When using social listening tools, you can dive all the way down to specific blog post, forum post or even a tweet or status update. Social media has grown drastically in the past decade. With several successful social networks, accompanied by the...

  6. 5 Takeaways From the World Cup for Global Search Marketers

    My all-time favorite tweet, as with many other marketers, was the one from Lufthansa, which showed a drawing of the World Cup trophy stating, "The best extra weight we've ever carried. Even if you aren't a soccer fan ("football" to the rest of the...

  7. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    You don't want to use Twitter to simply tweet out your content. Host tweet chats, Google Hangouts, and pose questions so that you are able to draw your customers into your content marketing strategy instead of dishing out content hoping they would...

  8. Influential Twitter Accounts Indexed More in Google [Research]

    Inbound links to the tweet seemed to enhance the probability of being indexed as well, as 71.6 percent of the indexed tweets had inbound links to them. Stone Temple Consulting put out findings of research it conducted on the indexation of tweets in...