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  1. 6 Mobile Marketing Tactics to Nurture Customer Relationships

    Take full advantage of that by making it easy for them to tweet, post and share. Lifecycle marketing means marketing to your existing customers, based on the status of the relationship. It is even more relevant for SaaS customers, who will only...

  2. .EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

    Just like a press release helps get on a school’s radar, so too does mentioning the school’s Twitter handle in a tweet: "NEW Interview with Domestic Terrorism Expert Professor X [link] from @XSchool" Much of this preoccupation stems from a belief...