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Tweaking

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  1. 8 Tips for Building Your Internal Content Marketing Strategy

    This person should also be the one tracking the metrics behind the organization's content and tweaking things as needed. It's a heartbreaker and it's one we can all relate to. We all know what it feels like to kill ourselves for someone else, only...

  2. Demographics and Interests: Coming to a Google Analytics Profile Near You

    Once you’ve collected a good set of information, you can start tweaking your online marketing strategies to take advantage of this information. What wasn’t so exciting is that out of the approximately 20 profiles I flit between, only one sported...

  3. SEO Into 2014: The Irreversible Changes in Google's Products

    In the grand scheme of things, Google is not simply tweaking its algorithm. At Google I/O 2013, huge changes to the user experience of Maps were announced. Unfortunately, amidst the excitement, it seemed that its impact on search – especially for...

  4. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    For many brands and advertisers, this means a major re-tweaking of your publisher focus. With evolving features and functionality, as well as situational needs to consider, there are many unique differences in user behavior by device that can...

  5. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    Have an idea of what the budget is, and then start actually tweaking the bids. Google Shopping's move to a paid shopping channel has generated a large amount of confusion and questions in the ecommerce world, particularly for online merchants.