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  1. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    To test the value of online viewership and activity, OTRD reallocated 20 percent of their summer "Come See For Yourself" campaign investment to YouTube TrueView video ads. Nielsen has even created a new segment to describe consumers who don't...

  2. Is Super Bowl Advertising Money Well Spent?

    Viewership levels of this magnitude are significant and demonstrate the need for media websites to continue to invest in usability, design, and optimization of mobile content. Visits and page views to companies that advertise on TV during the Super...

  3. Maker Studios Takes Third Place in YouTube Partner Channels Ranking

    Following his announcement, Maker Studios released their own official statement, which said, “Ray is still a part of the Maker Network, however with the recent decline in viewership on =3 it made sense for him to go back to producing the show...

  4. Google AdWords for Video Launches with Improved Targeting on YouTube

    AdWords for Video product manager Lane Shackleton told SEW that the aim of this metric is to show advertisers that "paying for video views can drive follow on viewership on their YouTube channel". They form the foundation of Google’s latest AdWords...

  5. Online Video Trends in 2011: From YouTube Mobile to Major Redesign

    The data from the comScore Video Metrix service for August 2011 provided a never-before-seen comparison of viewership across hundreds of the 20,000 YouTube partners and their channels. This includes channels created by well-known personalities and...

  6. Seven in 10 Adult Internet Users Have Watched or Downloaded Video Online

    Movies or TV show videos, rising in viewership from 16 percent to 32 percent of adult internet users. Comedy or humorous videos, rising in viewership from 31 percent of adult internet users in 2007 to 50 percent of adult internet users in the...