The holy grail of content marketing is to make the process as predictable, repeatable, and scalable as the 30-second television spot or the banner ad without giving up the organic authenticity that distinguishes good branded content from marketing...
During the Super Bowl last month, 50 percent of all brands included a hashtag in their spot. When events happen in the real world, they happen on Twitter.percent of those using Twitter do so in front of a TV, and according to Nielsen 33 percent...
My favorite spot? The Internet didn’t kill TV! According to Mike Proulx, the Internet has become TV’s best friend. His opening keynote is titled, “Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social...
Each time a new spot is produced, we obtain the footage from the production house and post the content on YouTube simultaneously for when each commercial will hit the rotation on TV. We make sure that the winning commercial spot is placed on our...
Twitter and LinkedIn held the second spot in many countries but the huge rise of Pinterest and Instagram demonstrated that there's still room for new niche players, especially ones with a unique and innovative hook.
Unruly Media has released a Super Bowl playbook and an infographic that marketers will want to read and look at even if they haven’t ponied up $3.7 million to $3.8 million for a 30-second spot during the big game.
Aaron Smith of CNN Money reports that advertisers are paying top dollar for Super Bowl commercials this year, with the price of a 30-second spot hitting a record high of at least $4 million. And many of these Super Bowl advertisers will also be...
Most recently, JELL-O emerged with a TV spot and online video demonstrating "the funnest sacrifice ever. When you're writing your campaign press release, be sure to include detailed information about where the campaign is being promoted - from TV...
London, England bumped Paris, France out of the top European spot. Bing has announced the top searches in 2012 across a variety of categories, including people, sports stars, news, reality TV and more.
Cutting a 30-60 second TV ad spot down to 15 seconds might make sense “if” viewers have no choice and no control over which ads they want to see and when. But, the advent of YouTube’s TrueView video ads, which give viewers the ability to skip an...
The "sweet spot" for video changes constantly (mostly trending toward shorter and shorter videos) and with mobile and the increased cost of 4G bandwidth to the consumer, time is definitely money. He is a former Sirius Satellite Radio drive time...
The fact that all your activity is shared via the Bing app means that it is fairly easy to spot when you, or someone else, is spooofing your profile. It seems plausible that traditionally generic question-based searches such as, "which tv is better...
Red Bull, for example, has their redbull.tv app prominently displayed in the second spot. The pinned content spot is a great place to showcase video. You can preview your page and try out the new features now ahead of the full switchover, which is...
and others were spot on (“This Google thing seems to have legs…”). People use their tablets while lying on the couch, possibly in bed watching TV, surfing the web while lounging. Having attended myriad web conferences over the years, we’ve heard...
A new spot will be debuting this weekend on FOX during the NFL NFC Championship Game between the New York Giants and San Francisco 49ers. Some of the credit for the marketing change is due to the positive reaction Bing’s Krochet Kids commercials...
Google.com gained 7 percent increase in share, staying in the second spot at 7.7 percent of all site visits. Other topics covered by Experian Hitwise included Fastest-Moving Movie Titles, Most Searched Artists/Bands, Most Searched Branded...
In the case of Subway, the sandwiches restaurant chain has embedded its "Betrayal" :30 TV spot below the tweet copy. Twitter unveiled a new site design yesterday during an event at the site of its future headquarters.
The Casey Anthony trial booted “bed bugs” from the last year’s top spot as most searched term, followed by the Gabrielle Giffords shooting and the Royal Wedding. Visit the AOL Hot Searches website to see the full lists of top searched terms in...
In this one-minute spot, Bing showcases how the group uses e-commerce to enrich the lives of people around the globe. Bing's Real Steel 30-second spot highlights the integration of social recommendations in movie listings.
TV stations would clamor for the spot if it were offered for sale. Fox News and Google are hosting the September 22 Republican presidential primary candidates debate. In an effort to promote their YouTube live streaming of the event, Google has...
