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  1. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    According to OTRD, these results catapulted TravelOK.com into the number one spot among state tourism department websites based on visitation during the month the campaign was live. People are changing the way they consume media, mixing their live...

  2. 3 Keys to Activating an Audience with Smarter Content

    The holy grail of content marketing is to make the process as predictable, repeatable, and scalable as the 30-second television spot or the banner ad without giving up the organic authenticity that distinguishes good branded content from marketing...

  3. Second Screen Engagement: Twitter VP @joell to Share Latest Trends #SESNY

    During the Super Bowl last month, 50 percent of all brands included a hashtag in their spot. When events happen in the real world, they happen on Twitter.percent of those using Twitter do so in front of a TV, and according to Nielsen 33 percent...

  4. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    My favorite spot? The Internet didn’t kill TV! According to Mike Proulx, the Internet has become TV’s best friend. His opening keynote is titled, “Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social...