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  1. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Kalkman and Dutton manage a multitude of marketing channels, from television to print to digital, but have looked for alternatives to traditional media like TV ads which tend to be more expensive to reach their target audience.

  2. 'The Power of Google' Senate Hearing is Must Watch TV Today

    In the early days of television Senate subcommittee hearings were as popular as soap operas. That Google knows conversion numbers of successful advertisers cannot be denied, whether they use such information for developing programs and products is...

  3. SearchDay | Obama is Winning the Internet War

    FCC Chairman Kevin Martin in Favor of Freeing Up White Space TV Spectrum Posted by Nathania Johnson Oct 16, 2008 FCC Chairman Kevin Martin is in favor of freeing up the "white spaces" in the tv spectrum between television stations.

  4. AOL Video To Launch New Video Portal

    In2TV" offering, the first on-demand Broadband Television Network with the largest collection of free TV programming anywhere on the Web; Superman TV - The Man of Steel soars throughout this channel in a documentary film, comic book animation, and...