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  1. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    As always, there are contradicting viewpoints on small business SEO and the guidance from Google is, well, confusing at best. Social media has had a more difficult time proving direct ROI and Google's recent announcement affirms that Twitter and...

  2. New MPAA Report Blames Google, Search Engines for Piracy

    The Motion Picture Association of America (MPAA) has completed a study of online piracy and traced a lot of it to Google services. This study reaffirms the significant responsibility that search engines share with all of us in the Internet...

  3. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    People are changing the way they consume media, mixing their live TV watching with recorded shows and internet videos, and interacting with multiple screens. Regardless of the size of your advertising budget, it's a challenge to reach consumers in...

  4. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    MP: Apple TV, Roku, Boxee TV, Google TV, Samsung Smart TVs, etc.stream online video (that was once relegated to our computer screens) onto the “big screen” of our living rooms. This means planning television and digital together to tell stories...

  5. Facebook’s Graph Search: the Ultimate Personalized Discovery Engine?

    Media and Entertainment Search – Finding TV shows, movies, music, and games liked, watched, etc.by your friends This is a simple example that illustrates the difference between the kinds of results Graph Search returns and how search results from...