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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    It shows improvement of conversion rate starting summer 2013 as Bing Ads adjusted algorithms and improved matching technology. Use -tablet, -phone, and -camera for the TV ad group. So much is on the minds of marketers, but often, marketers skip...

  2. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Local TV advertising: 1 percent Data shows that the migration to online marketing generally starts with the wrong product (i.e. Small business owners don't have the luxury of being wrong. They live close to the edge, and rainy-day financing is hard...

  3. New MPAA Report Blames Google, Search Engines for Piracy

    This study reaffirms the significant responsibility that search engines share with all of us in the Internet ecosystem to help prevent the theft of movies and TV shows online," said former U.S. I applaud the MPAA for their efforts to address online...

  4. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    People are changing the way they consume media, mixing their live TV watching with recorded shows and internet videos, and interacting with multiple screens. They DVR their favorite programs and fast-forward through the commercials; or, they simply...