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  1. Optimizing Second Screen Engagement: Lessons for Brands From Twitter

    Ninety-five percent of all the conversations about TV shows is happening on twitter. But it's not only TV shows. Lunenfeld mentioned several TV shows that engage with their audience. Leveraging existing conversations that are happening on TV...

  2. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    This means planning television and digital together to tell stories across devices and engage viewers with TV experiences not just TV shows. The Internet didn’t kill TV! According to Mike Proulx, the Internet has become TV’s best friend.

  3. Facebook’s Graph Search: the Ultimate Personalized Discovery Engine?

    Media and Entertainment Search – Finding TV shows, movies, music, and games liked, watched, etc.by your friends The potential for Facebook’s new Graph Search feature is huge. Brands, digital marketers, and publishers can and should be doing a...

  4. 75% of Most Shared Super Bowl 2012 Video Ads Launched Before Super Sunday

    And the infographic (see end of post) shows that just over a half of the social shares (across Facebook, Twitter and the blogosphere) from last year’s Super Bowl occurred after March 1, 2012. Unruly’s infographic also shows “The Top 10 Super Bowl...