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  1. Optimizing Second Screen Engagement: Lessons for Brands From Twitter

    He went beyond talking about social being the second screen experience and started off with a bang saying Twitter is the second screen. For "American Idol", where you see the bottom third of the screen filled with live Twitter voting, he describes...

  2. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    Not only are we watching more television than ever before, we’re interacting with programming on the “second screen” in ways that enrich storylines and bring us together to virtually co-view. The web, social media, and mobile have evolved TV into a...

  3. The 'Hoarding' Template: A Perfect Model for Your AdWords Campaign

    Testimonials (interviews with the hero and their friends and family)Call to action outro screen – apply to be on an upcoming show Imagine the pitch for the TV series “Hoarding: Buried Alive”: “OK, I’ve got a surefire winner: A reality show about...

  4. How to Make Videos for YouTube Mobile

    At home, I most likely have more time to poke around than I would on the go and the obvious luxury of more screen real estate. On my mobile device, especially if I'm paying a premium for bandwidth, I want my search results optimized for the best...

  5. Social TV Grows Up: Communities and Advertisers Flock

    With the inclusion of new “SideShows” into their application, Miso has put content that is synched with shows right into the TV watching experience on the second screen. Going beyond Facebook and Twitter, a number of applications have sprung up...

  6. Miso 'SideShows' Companion App Satisfy Science Channel Fans' Thirst for Knowledge

    Social TV start-up Miso has launched SideShows, or interactive content experiences that play on users' iPhones while they watch TV to deepen engagement with the second screen. Niyogi looks to a future in which networks can deliver ads from show...

  7. Tearing Apart Killer Marketing Tactics From Shark Week

    A user may not notice it unless they maximize their browser window to the screen's full width. Can social media's growth transfer over well into TV viewership and web views? Comparing the Facebook Page App against the official “America's Got Talent...