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  1. Running In Real Time: Twitter on Bringing Campaigns to Life at SES London 2014

    Twitter increases the effectiveness of TV advertising. When added to TV ads, the net result was a 36 percent lower CPA when those TV advertisements were run concurrent with Twitter paid media. For example the Grammys saw over 15.2 million tweets on...

  2. Conquering Content Marketing in 5 Steps: It All Starts With a Plan

    What's amazing about this show isn't the fact that it is the longest running television drama in history, nor is it the fact that it started as a 15-minute radio show. Maybe even create some news that could get picked up by the TV outlets.