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  1. Movie-Themed Halloween Costumes Lead Google Search Trends

    While costumes from the TV show Breaking Bad and the viral video "What Does the Fox Say? What will the most popular Halloween costumes be this year? Google's top trending searches for Halloween costumes give us a good idea that movie-themed getups...

  2. Running In Real Time: Twitter on Bringing Campaigns to Life at SES London 2014

    Twitter increases the effectiveness of TV advertising. When added to TV ads, the net result was a 36 percent lower CPA when those TV advertisements were run concurrent with Twitter paid media. For example the Grammys saw over 15.2 million tweets on...

  3. Conquering Content Marketing in 5 Steps: It All Starts With a Plan

    What's amazing about this show isn't the fact that it is the longest running television drama in history, nor is it the fact that it started as a 15-minute radio show. Maybe even create some news that could get picked up by the TV outlets.