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  1. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Host a podcast, video program, or interview show. Develop a micro plan:Develop a brand plan that includes a column on a high-profile publication like Forbes, regular quotes in media such as The New York Times, and maybe even a TV appearance.

  2. Running In Real Time: Twitter on Bringing Campaigns to Life at SES London 2014

    Twitter increases the effectiveness of TV advertising. When added to TV ads, the net result was a 36 percent lower CPA when those TV advertisements were run concurrent with Twitter paid media. For example the Grammys saw over 15.2 million tweets on...

  3. Conquering Content Marketing in 5 Steps: It All Starts With a Plan

    What's amazing about this show isn't the fact that it is the longest running television drama in history, nor is it the fact that it started as a 15-minute radio show. Maybe even create some news that could get picked up by the TV outlets.

  4. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    Google Now will show you the time it takes to get to work without inputting the address, or pull flight information for scheduled events in your calendar. This short form video format requires brands to think outside of cutting up their TV ads for...