Big brand marketing was so much easier when individual TV shows could consistently deliver scale, but the ability to achieve the same target reach and frequency objectives today tends to require advertising on more and more TV shows.
Twitter Partners With BBC America to Promote Branded Videos – MashableThe first "in-Tweet branded video synced to entertainment TV series". YouTube for iOS gets access to live streams, My Subscriptions feed, video queuing for TV playback, and more...
Annotation also supported by Yandex.common mistakes with rel=canonical – Google Webmaster Central BlogGoogle shares its best practices to avoid the following problems: rel=canonical to the first page of a paginated series; absolute URLs mistakenly...
He invested $40,000 into a TV infomercial, but the infomercial yielded only 100 orders. And each time, attendees of the leading global event series about search and social marketing learned brand new lessons from the small company in Utah that had...
When events happen in the real world, they happen on Twitter.percent of those using Twitter do so in front of a TV, and according to Nielsen 33 percent Tweet about what they are watching. Mobile engagement and activation, while consumers are...
Since Twitter is open and public, it acts as television’s backchannel filled with real-time commentary and conversation – And it’s not just about TV series but also TV commercials giving producers and marketers instant feedback about their content.
A recent BazaarVoice study –one that analyzed conversations across 26 million tweets, 8,000 radio and TV mentions, 17 months of stock data, over 18 months of Google query data, and 270,000 user generated reviews for the same 13 brands – found that...
This is exactly the same way you would create a prototype for showcasing a new product, or a pilot episode for a TV series. Over the last few weeks, the one thing I'm hearing a lot more people starting to talk about is the need to be agile in...
Wired posted a story yesterday about how a small riot following the World Series win for the San Francisco Giants sparked what, in China, would be known as a 'human flesh search' for one of the rioters.
He added, “Viewers will be able to enjoy nearly 20,000 videos from their favorite AOL brands like The Huffington Post, TechCrunch and Moviefone; original series Beyond the Battlefield and Little Women, Big Cars; and vertical content on topics...
Trekkies and geeks worldwide will certainly rejoice at today's Google Doodle that celebrates the 46th anniversary of the original "Star Trek" TV series, which originally aired September 8, 1966. The hidden storyline played out in the interactive...
Facebook told us that since people can only see ads when logged into Facebook, it would be difficult for someone to create a series of fake accounts to click on ads. The messages that talk ‘at’ consumers in other mediums like TV or search need to...
Imagine the pitch for the TV series “Hoarding: Buried Alive”: “OK, I’ve got a surefire winner: A reality show about people with too much stuff who can’t get rid of it. I admit, I wouldn’t have predicted its popularity.
In a series of information retrieval situations, users were asked to indicate the frequency in which they turned to social (e.g. Content Discovery (music, TV, movies. Even given the $15 billion dollars at stake in search advertising, Facebook doesn...
Finally there is a related query comparing it to a few other TV shows. After that, there are App results for IMDb and TV guide. That it is a television series and gives the network, air dates, episode run time and number of episodes.
The Watch.tv site also offers three videos in its Mobile Minutes series. He is a former Sirius Satellite Radio drive time show and TV host. Search Engine Watch interviewed one of Watch.tv’s experts, Mark Yoshimoto Nemcoff.
The Tremor Media Video Network ranked second overall with 603.2 million ad views, followed by Adap.tv with 601 million, the BrightRoll Video Network with 460 million, and Viacom Digital with 303 million.
On the right, Google shows details about the TV series. Search queries for movies, TV shows, people, sports teams, music, books are among those triggering these instant answers directly on Google’s search result pages, in some cases eliminating the...
The collars fit around your pet’s neck and use a series of sensors to record audio directly from your dog or cat’s vocal cords, using technology originally developed for NASA spacesuits. Google TV Click: Control Television Google TV Click will let...
Having heard this mantra since 2005 or so, it felt like my annual rallying cry regarding the Chicago Cubs World Series chances, with the results always seeming to fall short of expectations. People use their tablets while lying on the couch...
