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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Here's a screen shot of this settings section within AdWords: Tablet usage is still fragmented meaning people use their tablets while doing something else (like watching TV or traveling). There are a few factors that may cause unqualified traffic...

  2. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    Granted, I was writing down every hashtag that came up on the screen for an analysis I did later that night, but her question surprised me. As Twitter users adopted hashtags as a normal part of the Twitter conversation, in a typical fashion to...

  3. Optimizing Second Screen Engagement: Lessons for Brands From Twitter

    He went beyond talking about social being the second screen experience and started off with a bang saying Twitter is the second screen. For "American Idol", where you see the bottom third of the screen filled with live Twitter voting, he describes...

  4. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    The web, social media, and mobile have evolved TV into a multi-screen experience that transcends devices. MP: Apple TV, Roku, Boxee TV, Google TV, Samsung Smart TVs, etc.stream online video (that was once relegated to our computer screens) onto the...