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  1. Pre-PPC Strategies For Launching a New Product

    In the above screen shot, we see that women over the age of 25 who like Whole Foods Market are interested in yoga, spirituality, and meditation. You can search for interests, groups, other pages liked, places visited, movies and music and TV shows...

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Here's a screen shot of this settings section within AdWords: Tablet usage is still fragmented meaning people use their tablets while doing something else (like watching TV or traveling). There are a few factors that may cause unqualified traffic...

  3. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    Granted, I was writing down every hashtag that came up on the screen for an analysis I did later that night, but her question surprised me. As Twitter users adopted hashtags as a normal part of the Twitter conversation, in a typical fashion to...

  4. Optimizing Second Screen Engagement: Lessons for Brands From Twitter

    He went beyond talking about social being the second screen experience and started off with a bang saying Twitter is the second screen. For "American Idol", where you see the bottom third of the screen filled with live Twitter voting, he describes...